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Magnum and Alexander Wang design the most chic summer bag-cooler

If there is something that appeals to this heat, it is a good ice cream. But how to take it to the beach without it melting? The new limited edition Magnum x Alexander Wang cooler will allow you to enjoy a moment of freezing pleasure wherever and whenever.

From a curious collaboration, a product no less unique is born. The designer Alexander Wang, considered one of the leading representatives of the avant-garde American fashion, has created together with the famous refrigerator firm Magnum, a portable refrigerator lined with leather, with the interior lined with stainless steel gold-plated: luxury in the form of a bag thermal.


The interior lined with gold-plated stainless steel. AlexanderWang.com & MagnumIceCream.com.

Magnum x Alexander Wang refrigerator aims to pay tribute to craftsmanship and quality, and claim the importance of enjoying pleasant moments. Hence, this new summer accessory is part of the ‘Take Pleasure Seriously’ campaign, which, as Magnum explains in a statement, seeks to “inject elegance and luxury into everyday life” .

 

The international supermodel Bella Hadid was commissioned to present this project in society, and did so during the celebration of the particular Magnum Cannes 2018, a promotional event of the ice cream firm inspired by the world-famous Cannes festival. “In a world where pleasure is hindered by the lack of time, schedules and stress, it is great to be able to inspire other people to enjoy,” confesses the top model.

 

The Magnum portable cooler is made by hand with 100% black cow leather (in the purest Wang style), and includes an inner tray, insulating and removable, for easy cleaning and to transform the thermal bag into a conventional bag.

There are still units available in the Alexander Wang online store, for about 1,000 euros.

 

More at:

https://www.alexanderwang.com/

https://www.magnumicecream.com/es/home.html

 

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