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Gucci becomes Guccy

Gucci becomes “Guccy” For S/S 2018

During the show S/S 2018 it was spotted the word “Guccy” which is not a spelling mistake but the medieval spelling of the brand, and a riff on the knock-offs that are no doubt sold all over the world.

According to the brand, the font was inspired by that of the Sega video game console.

 

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