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Svala, meaning swallow in Icelandic, was founded by Helga Douglas, with the objective to create beautiful, stylish pieces that are animal-friendly and produced sustainably. Svala began as a line of lingerie, sleepwear and loungewear made in Los Angeles with fabrics such as organic cotton and reclaimed factory surplus lace. Now they have expanded to include luxury, vegan, handcrafted handbags.

Their products are made with premium, innovative, animal-friendly, PVC-free fabrics such as luxurious, Italian PU (polyurethane), Pinatex® (made from pineapple leaf fiber) and cork. Each Svala handbag is lined with fabric made with organic cotton and recycled polyester made with plastic bottles. Svala is a PETA approved brand as well as a Fur Free Retailer.

Svala is inspired by Helga’s love of animals and nature, her affinity for the relaxed, colorful feel of Sydney and LA and the simplicity of Scandinavian design.

How did you come up with the idea of creating Svala? 

I originally created Svala as I am very interested in sustainable, animal-friendly fashion. I started writing for a few publications about this topic and ended up doing a lot of research. I was always searching for beautiful, well-made vegan handbags and was unable to find exactly what I was looking for. So I decided to create my own brand.

Why is Svala different from other brands?
I believe Svala is unique because we use premium vegan fabrics and our handbags are handcrafted by artisans in Los Angeles. We have sourced the globe for the most beautiful, innovative, sustainable vegan fabrics such as Italian PU (made in a sustainable factory), Piñatex® (made from pineapple leaf fiber), cork from Portugal and recycled plastic bottles. The factory we use in LA ensures that the workers are paid a fair wage and we donate 10% of our profits to various environmental and animal charities as well as a carbon offset program. Also, we sell Svala exclusively on our website svala.co so we can directly offer ethically and sustainably made, handcrafted products, made with the highest-quality, innovative and luxurious fabrics, without the traditional retail mark-up. This allows us to offer the best of luxury with a modern approach to pricing and access.

Where does Svala get its inspiration from?
I am originally from Sydney but now live in Los Angeles. Svala is definitely inspired by the relaxed and colorful feel of both of these cities, my love of animals and nature and the simplicity of Scandinavian design. The inspiration for Svala’s name comes from Iceland, where my mother is from.
Svala means swallow in Icelandic and this bird is a symbol of love, loyalty, freedom and hope in many cultures.

Svala was created for all women who are looking for beautiful, functional handbags. We aim to create timeless, stylish
designs that are seasonless and appeal to all women – not only those looking for leather alternatives.
Tell us about the future of Svala
We are excited to expand our vegan handbag collection and are introducing some new styles and beautiful, innovative, sustainable fabrics this year.
Where does Svala have its greater number of customers?
Svala ships worldwide and has customers internationally but the majority are from the U.S., Canada, Europe and Australia at this stage.
Visit their webpage: https://svala.co/
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